Senior Performance Marketing Manager

Immutable Systems

Immutable Systems

Marketing & Communications
Posted on Friday, December 8, 2023
About Us 🚀
Immutable is a global technology company, powering the world of NFTs on Ethereum. We are on a mission to be the number one ecosystem for NFTs which empowers and rewards users. Founded in 2018, Immutable is one of the fastest Australian companies to reach unicorn status, having raised more than AUD $300M+ and having a valuation of AUD $3.5 billion.
Currently, the Immutable Group consists of the Immutable Platform, the preferred developer platform for building & scaling web3 games on Ethereum, and Immutable Games, a global leader in web3 game development and publishing with leading titles Gods Unchained and Guild of Guardians.
It is our ambition to make digital worlds real; we have incredible global growth plans as we strive to become the number one ecosystem for NFTs.
Come and join us as we pioneer in this space! 🚀
About The Role 🤔
As a Performance Marketer at Immutable, you'll be at the forefront of our mission to launch and grow some of the most anticipated web3 games, including Gods Unchained, Guild of Guardians, Metalcore, Shardbound, and Infinite Victory. Your role is pivotal in ensuring the success of our gaming titles, contributing to the evolution of the Immutable brand and the web3 gaming industry.
With expertise in media buying, you will be responsible for crafting and executing effective media buying strategies to maximise reach, engagement, and conversions. If you love the 0-1 process and seeing your ideas and strategies come to life, you will enjoy the build that exists in this role!

You’ll Be Empowered To 🎮

  • Develop and execute strategic plans for key traffic KPIs through paid media channels, shaping the success of our game launches
  • Work closely with our media agency, Marketing, and Production teams to ensure seamless delivery and execution of media plans aligned with our global strategy
  • Utilise your strong quantitative, analytical, and problem-solving skills to optimise campaign performance, leveraging short- and long-term measurement approaches
  • Assist in developing insightful reports on media performance, applying learnings to improve the effectiveness of our campaigns continually

We'd Love You To Bring 🤝

  • A proven success in delivering results for past media campaigns, with a deep understanding of the planning process, user acquisition and full-funnel KPIs
  • A deep understanding of ASO/SEO/SEM/CRM
  • Strong data and numerical skills, coupled with an ability to self-serve and analyse it yourself
  • An ability to collaborate cross-functionally, ensuring effective communication with internal teams and external agencies
  • An interest in gaming coupled with an understanding of gaming culture and platforms like Twitch

Bonus Points For ✅

  • An active interest or involvement in the web3 gaming community
We are proud of the benefits that we offer for all of our employees globally. Here is a snapshot:
Attracting the best global talent:
💸We commit to paying globally competitive salaries and contributions & we share our products' success through Employee Stock Options. We also support our US Employees with Medical and 401K Insurance
💻 While we offer flexible working arrangements, we have an epic head office in the heart of Sydney and offer remote office hubs around the globe via a WeWork all-access pass
📲We offer USD $500 WFH allowance to set up your home office and USD $600 per annum to put toward your internet and phone usage.
Levelling up your growth
🌱 We offer up to USD $1,350 per annum for any classes, courses or events to support your growth and development
📚 Enjoy access to free online courses via Udemy
Helping you thrive
💆🏽‍♀️ Enjoy USD $800 per year to put toward your health and wellbeing
🤗 Get 24/7 access to unlimited counselling for you and your family when you need it through our EAP Service
🎁 Monthly subsidy and discounted rate with ClassPass, including a 1-year free membership to Breethe
Leave when you need it the most:
👨‍👧‍👦New parents receive 12 weeks of paid leave in our gender-neutral offer. The birthing parent also gets an additional six weeks of leave for rest and recovery leading up to and after birth. We also offer Miscarriage Leave and extra leave for IVF treatments
🎂 Enjoy 2 additional paid annual leave days at the end of the year and a paid day off for your birthday
Additional Information:
Immutable is committed to building and fostering an inclusive, diverse workplace. We believe in incorporating everyone's perspectives and experiences as this has been a significant driver of our success so far.
We are a 2024 Circle Back Initiative Employer – we commit to responding to every applicant.
*A note to recruitment agencies: Our internal team has this role covered, so there is no need to reach out - We don't accept unsolicited agency resumes and are not responsible for any fees related to unsolicited resumes. Thank you!
Join us in shaping the future of web3 gaming!