Sr. Key Account Manager - Food Service/OOH

Too Good To Go

Too Good To Go

Sales & Business Development
Ghent, Belgium
Posted on Wednesday, January 18, 2023

At Too Good To Go, we dream of a planet with no food waste.

Imagine if there was something we could all change today that would reduce global warming by 8%. That’s how much food waste contributes to the climate crisis, and yet we continue to waste one third of all the food produced in Europe.

We’re on a mission to change this and are rapidly expanding in Belgium. Our app connecting businesses with unsold food, and consumers willing to buy at a discounted rate has grown exponentially since 2016 to become the biggest in Europe, with over 45 million users, and more than 94 million meals saved.

We’re proud of what we’ve achieved so far, and we are just at the start of the journey at our social impact company!

That means we’re looking for talented people with diverse skills and backgrounds to add to our rapidly growing team. That is where you come in: we’re looking for an exceptional Key Account Manager to join us in our team in Belgium.

Your mission

You will play a pivotal role in the growth of Too Good To Go by using your experience in the food service sector to acquire and grow partnerships with prominent actors in the food and beverages industry (all but the retail segment), focusing specifically on bakery, fast food, catering, restaurants, canteens, …

Your role:

Your primary responsibility is to lead the growth of the portfolio you’ll be assigned to.

You need to expand the presence of Too Good To Go in a maximum of Key Accounts that don’t have the app yet. You need to know the market very well in order to build a pipeline and identify new opportunities. You need to negotiate and make strong commercial deals with large Key accounts.

With existing partners, you need to strengthen and build new relationships with decision makers on HQ level of the largest key accounts of your portfolio. You need to build trust and rapport with them while looking for opportunities to expand our commercial partnership, maximize our presence in their estate, and get their business more involved in the food waste movement.

We expect you to set ambitious commercial goals for your portfolio in collaboration with the Key Account lead.

You will have one or two direct reports to support you in your mission. We expect you to set commercial goals for your team members in order to give them clarity and ensure they are growing in their career.

You will also collaborate with other Key Accounts team members from other portfolios, as well as colleagues across marketing and independent sales.

You will report to the Key Account Lead.

The role will include:

A commercial role :

  • Business development, convince HQ’s and stores to integrate Too Good To Go in their processes.
  • Build strong commercial offers in order to convince decision makers to grow the impact we make together (add more supply on app).
  • Building reports to track performance and identify trends, create financial projections and forecasts for internal planning and commercial proposals.
  • Pitch: create and deliver high quality, professional presentations to potential partners, and confidently speak about the business and food waste proposition.
  • Going on the road, talking to the potential customers, visiting stores and getting to know the pain points, operations, … to include in the pitch and value proposition.

Leadership :

  • Build and develop strategies to grow, optimize and increase store coverage and overall supply of your portfolio.
  • Have a long term vision for the development of your portfolio
  • Contribute to the Key Account strategy of your team members and supporting international cooperation across global key chain opportunities.
  • Ensure business KPIs are met.

Team collaboration :

  • Distribute Key Accounts and responsibilities among your own team
  • Cross-team collaboration to become a trusted Food Waste Advisor. Share technical food waste knowledge, data and results to advice and partner with the Key Accounts.
  • Research, independently search for new opportunities, learn about the business in depth, build strong relationships with the stakeholders and understand their decision-making process.


  • Solid commercial experience (7-10 years) working in the food sector. You should have an in-depth knowledge and understanding of the Belgian Food Sector.
  • Key Account Management experience, demonstrating an ability to run through negotiations and closing complex deals
  • Ability to build rapport, establish trust, deepen relationships, and grow business
  • Communication and storytelling : you know when to speak, you know how to listen, and you know how to engage a whole room and keep their attention
  • Full professional proficiency in Dutch, French and English
  • Planning and project management skills to both plan and project manage effectively throughout the Key Account acquisition and retention process.
  • CRM & Data Analysis knowledge to use raw data to create performance reports and projections to identify and understand trends, opportunities and issues.
  • A true passion for the mission and raising awareness of food waste & sustainability.

Our Values:

We win together: food waste is a big beast to fight. We can do it if we fight together as Food Heroes with no ego. We believe in a #oneteam.

We raise the bar: we always push for more. We work smart, smash barriers and elevate one another.

We keep it simple: our ambitions are bold but our solutions are simple.

We build a legacy: we’re proud of the change we’re driving.

We care: we always look out for each other. Caring is also about the way we do business. We do the right thing.

What we offer

  • A rare opportunity to work in a social impact company (and certified B Corporation) where you get to wake up every day knowing you’re achieving positive change.
  • The experience of being part of an international company with 1200 enthusiastic and highly talented teammates across 17 countries – always ready to share knowledge and support!
  • Strong personal as well as professional development in a thriving, high-growth scale-up environment.
  • An open company culture where you have the independence and room to unleash your creativity.
  • A strong team culture where successes are celebrated together.

How to apply

  • We take recruitment very seriously, so please carefully read everything we have written above. Please also check our website and international media in order to get a good overview of Too Good To Go.
  • Submit your CV and Cover letter in English.
  • Please note that we only accept applications coming through our platform. No CV or Cover Letter will be accepted by email or Linkedin direct messaging.

A Movement for Everyone
We want to inspire and empower everyone to fight food waste together. With that mission, it’s only natural that we want to build a diverse and inclusive team of highly capable individuals who are passionate about doing things in a better way. We strongly believe we all excel and are more creative when we’re allowed to be ourselves, and we’re committed to a culture where all of us belong.
We are an equal opportunity employer and all employment is decided on the basis of qualifications, merit and business need. If you need reasonable accommodation at any point in the application or interview process, please let us know.