TikTok Specialist - Social Media (m/f/d)
Trendyol Group
Marketing & Communications
Berlin, Germany
Posted on Friday, August 11, 2023
Ready to learn more about us?
We were founded in 2010 with a dynamic and agile start-up spirit. The trust of around 30 million customers and 250,000 sellers has made us the first decacorn in Turkey. Our success is backed by renowned investors such as Alibaba, General Atlantic, Softbank, Princeville Capital and several sovereign wealth funds. In 2022, we opened our first dedicated international office in Berlin and expanded to Amsterdam, Luxembourg and London. And that's just the beginning!
Tech at the root
We believe that technology is the driver and e-commerce is the outcome. Thanks to the dedication of our team, we have become one of the top 5 e-commerce companies in EMEA and one of the fastest growing worldwide. We currently deliver over 1.5 million parcels daily to 27 countries.
Growth is in our DNA
As a young and dynamic company, we are constantly growing and expanding. With Trendyol Tech, one of the leading R&D centres, Trendyol Express, the fastest growing delivery network, Dolap, the largest platform for second-hand goods, and Trendyol Go, our instant food and grocery delivery service, we are gearing up to become the world's leading e-commerce platform.
Focused on positive impact
Our vision goes beyond business success. We strive to make a sustainable and positive impact on our customers, business partners, and society. By digitizing merchants and SMEs, helping businesses grow, and promoting women's economic empowerment, we are dedicated to creating a better future.
ABOUT THE TEAM
Trendyol International offers an exciting growth environment with significant opportunities to drive strategic change and meaningful results. We build and continue to invest in world-class end-to-end operations and look for leaders to shape decisions for long-term success.
ABOUT THE TEAM
As part of our Social Media team, the TikTok Specialist is responsible for planning, creating, and executing engaging TikTok content strategies to enhance our brand presence and audience engagement. You will collaborate with our marketing team to drive creativity, innovation, and grow our TikTok platform.
YOUR RESPONSIBILITIES
- Develop and execute a TikTok content calendar aligned with our brand identity and marketing goals
- Ideate and produce creative and viral-worthy TikTok videos to attract, engage, and grow our target audience
- Monitor trending topics and challenges on TikTok to leverage current trends for relevant content
- Engage with followers, respond to comments, and foster a positive community on our TikTok channel
- Analyze TikTok performance metrics, track engagement rates, and provide insights for continuous improvement
- Keep up-to-date with TikTok algorithm changes, trends, and best practices to optimize content strategies
- Research and identify potential partnerships, collaborations, and influencer opportunities on TikTok
- Stay current with social media trends and competitive landscape to propose innovative ideas
QUALITIES WE ARE LOOKING FOR
- Proven experience managing TikTok accounts and creating viral content (around 3 years)
- Strong understanding of TikTok platform, trends, and user behavior
- Proficiency in video editing apps like CapCut or Inshot (other graphic design softwares are a plus)
- Excellent written and verbal communication skills in English (German is a plus)
- Strong analytical skills to measure performance and draw actionable insights
- Passion for social media, pop culture, and digital trends
- Bachelor's degree in Marketing, Communications, or a related field (preferred but not mandatory)
JOIN US AND
- Take responsibility from day one and develop your skills in a talented and diverse international team.
- Experience the open communication, flexibility and start-up spirit of our culture.
- Tackle big ecommerce challenges with agile practices and drive growth by learning from mistakes.
- Join creative and focused teams that prioritise collaboration and problem solving.
- Access our extensive training platform for continuous learning and personal growth.
- Benefit from the support of a global team of experts with mentoring and professional development opportunities.
- Focus on talent and potential beyond job titles.
- Connect with teammates around the world through events, happy hours, town halls and social activities.
- Enjoy competitive benefits such as trendy shopping discounts, central and international office locations, and top-of-the-line technical equipment.
- Find the right balance between flexibility and team bonding with our hybrid working model and the option of a two-month expatriate programme.
JOIN US AND,
* Take responsibility from day one and develop your skills with a talented and diverse international team.
* Experience open communication, flexibility, and a start-up spirit in our unique culture.
* Tackle big challenges in e-commerce with Agile practices and encourage growth by learning from mistakes.
* Join creative and focused teams that prioritize collaboration and problem-solving.
* Access our extensive training platform for continuous learning and personal growth.
* Benefit from the support of a global team of experts with mentoring and professional development opportunities.
* Focus on talent and potential, not just job titles.
* Connect with teammates regardless of physical distance through events, meetings, and social activities.
* Enjoy competitive benefits such as Trendyol shopping budget, central and international office locations, and top-of-the-line technical equipment.
* Find the right balance between flexibility and team bonding with our hybrid working model and the opportunity for a two-month working from abroad program.
We're looking forward to receiving your application!
At Trendyol, we believe in the power of an inclusive workplace. We value diversity and believe that every team member contributes to our vibrant culture. Our platform is for everyone, and so is our workplace. We encourage the representation and amplification of diverse voices in our business, as it allows us all to thrive, contribute, and shape the future together.